Asseco a "TOP Brand" according to "Press" magazine another year in a row
Asseco was ranked 4th in the category of software manufacturers in the "Top Brand 2022" ranking prepared by Press magazine and PSMM Monitoring & More. Thus, it is the most popular Polish IT company in this category.
The compilation covers 500 brands from 50 industries. It presents, among other things, the image of individual brands in press publications, online and social media. Asseco once again topped this ranking for a consecutive year. The company again achieved a very high publication sentiment index, which evaluates the quality of the message. In addition, nearly 43,000 materials focusing on the company were published from July 2021 to June 2022.
The strength of the Asseco brand is also recognized internationally. The software manufacturer is the only Polish IT company to be included in the "Europe 500 - The most valuable and strongest European brands" ranking prepared by Brand Finance this year.
The purpose of the "Top Brand" ranking is to recognize the brands that are the most popular in the media. The number of publications is evaluated, as well as the scale of their reaching the public and the quality of the message. The ranking is prepared by "Press" magazine and PSMM Monitoring & More (formerly PRESS-SERVICE Media Monitoring).