Asseco's TV campaign
On September 1, Asseco launched an image and product campaign on TV targeting new and existing customers and employees. Asseco is a leader in digitization in Poland* and wants to reach a wide audience with this message. To this end, it began, among other things, broadcasting an advertising spot portraying it as a technology company open to innovation.
Since the beginning of September, we have been running an advertising campaign on TV. This is our absolute debut with advertising in this communication channel. The campaign focuses on two of our rapidly growing products – the SimplySign electronic signature and the ERP solutions, said Artur Wiza, Vice President of Asseco Poland.
The commercial is aired mainly in prime time on channels from the Polsat, TVN and TVP groups. In addition, Asseco has become a sponsor of sports news, displayed after the main editions of news services.
Asseco is a leader in digitization in Poland and the largest IT company in the Central and Eastern European region. For 30 years it has been developing technologically advanced software for companies in key economic sectors. The company is present in 60 countries around the world and employs about 29,000 people. It has been growing organically as well as through acquisitions, of which it has made more than 100 since 2004. Asseco companies are listed on the Warsaw Stock Exchange (WSE), NASDAQ and the Tel Aviv Stock Exchange.
*according to the Computerworld TOP200 report for 2020.