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COOKIES ANDTOOLS FOR INTERACTING WITH DIGITAL DEVICES

 Introduction

Cookies are small text files created by the website, stored on the user's device, and can only be used by the browser through which they were created.

Types of Cookies

Using this website involves the use of the following types of cookies:

Function

Description

Strictly necessary cookies

allow browsing the site and using its functions. Strictly necessary cookies include:

  • Security cookies – used for security-related storage, such as authentication, fraud prevention, and other user protection features;
  • Functional cookies – used when storing or accessing technical data is strictly necessary to enable a service explicitly requested by the user, or solely for transmitting communication over an electronic communications network;

Analytical cookies

primarily serve to improve a given website. They collect user data in such a way as to ensure their complete anonymity. Thanks to them, we know which pages have been visited and whether any unwanted complications have occurred during the visit. Based on them, we cannot identify the user.

Preference cookies

enable the collection of information about the choices users make when visiting websites. Thanks to these cookies, it is possible to personalize the website - displaying the appropriate language and advanced customization of content and selected options.

Marketing cookies

used for promotional activities, enabling targeted ads tailored to the user and measuring the effectiveness of advertising campaigns.

Description of Tools Used, Including Cookies

A detailed description of the tools used, including cookies files, containing the scope, purposes, and period of storing information collected through them, is provided below.

Tool

Purpose of information collection

Scope of information collected

Data retention period(from the date of collection)

GA4

Traffic analytics, understanding user behaviors, tracking conversions and goals, user segmentation, measuring return on marketing investment

Events, Custom Variables, Conversions

14 months

Google Ads

Evaluation of advertising campaign effectiveness

Advertising data, Demographic and geographic data, Conversion data, Conversion tracking data

90 days / permanent

Linkedin

Tracking profile performance, evaluating content effectiveness, understanding the audience, monitoring advertising campaigns

Profile statistics, content statistics, audience demographic data, behavioral data

6 months

Matomo

User behavior analysis, effectiveness evaluation, audience segmentation

Session information, User behavior

permanent

Salesmanago

Marketing personalization, audience segmentation, marketing automation

Contact data, Behavioral data

1 year / permanent

go.pl

Improving site usage, personalizing content

IP addresses, device information, demographics

session / 1 month

Hotjar

Analysis of user behavior, Evaluation of site performance, Testing and optimization

User session recordings (excluding data entered into forms), browser type information, operating system type, country of login based on IP (withoutvisible IP), maps of most frequent clicks, heat maps, surveys, and feedback

session / 1 year / 30 minutes

Crazy Egg

Analysis of user behavior, Evaluation of site performance, Testing and optimization

Heat maps, scroll maps, click maps, A/B testing, visual analysis

session / 1 month / 1 year

Freshmail

Building a list of subscribers, Tracking campaign effectiveness

Email addresses, Demographics, Activity history

1 year

Complianz

Managing cookie consents

User IP address; User device type; User browser version; Date and timeof the user’s visit to the online store; Information about cookies to which the user has given consent.

1 year

Finsweet

Managing cookie consents

User IP address; User device type; User browser version; Date and timeof the user’s visit to the online store; Information about cookies to which the user has given consent.

6 months

Cookiebot

Managing cookie consents

User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

1 year

PlumRocket

Managing cookie consents

User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent

1 year

Cookie-law-info

Managing cookie consents

Recording of cookie preferences

1 year

Cloudflare

Domain security

Filtering machine requests

30 min

Google reCAPTCHA

Spam Prevention

Filtering of machine requests / Spam protection

session

WP_Darkmode

Preference settings

Preference data

1 day

WPML

Language preference settings

Data on the language used

session

Polylang

Language preference settings

Data on the language used

1 year

cerber_groove

Protection against malware

IP and behavioral data

1 year

Twitter (X)

Twitter (X) integration and social media sharing capabilities

Profile statistics, content statistics, audience demographic data, behavioral data

1 year

Facebook

Tracking website visits

Profile statistics, content statistics, audience demographic data, behavioral data

3 months

Gemius

Marketing effectiveness analytics

IP addresses, device information, demographics, user activity on the site

13 months

Smart AdServer

Optimizes ad display based on user traffic

IP addresses, device information, demographics, user activity on thesite

1 year

Adform

Optimizes ad display based on user traffic

IP addresses, device information, demographics, user activity on the site

session

YouTube

Content personalization

User behavior data, technical data

session

Microsoft Clarity

Analysis of user behavior, recording of user behavior

Load and site metadata. Event data on the site

30 days

Due to the nature of cookies and the fact that they are stored on the user's device, the Controller allows withdrawal of consent for their use either by changing browser settings or via a cookie banner that enables direct changes on the site. In the first case, changes can be made through browser settings by selecting the appropriate options. In any case, direct contact with the Controller is also possible in order to exercise the user's rights related to the processing of their data.

Cookies do not modify other data stored in the user's device's mass memory and do not affect the proper operation of the operating system.

CHATBOT

Chatbot

Wirtualny Doradca umieszczany na stronie internetowej, który rozmawia z Użytkownikami w języku naturalnym, udzielając im ogólnych informacji o firmie i warunkach pracy w Asseco Poland a także wyszukując oferty pracy na podstawie wybranych przez rozmówcę kryteriów.

Wirtualny Doradca Przetwarza adres IP oraz zbiera pliki cookies.

Informacje te są wykorzystywane do tworzenia statystyk, pomagających zrozumieć, jakich informacji o firmie i pracy w Asseco Poland poszukują Użytkownicy, ile osób zainteresowanych jest taką formą rozmowy i jak długo trwają poszczególne konwersacje z doradcą.