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The informatization of the facility in Kozienice is to include the introduction of electronic prescriptions, referrals, sick leaves and electronic documentation. This will be possible thanks to the replacement of the old IT infrastructure. AMMS will connect the medical and administrative part and ensure fast communication between patients and other medical units with the Kozienice hospital. It will also ensure quick access to the documents necessary for its management.

, said Jarosław Pawlik, Director of the District Hospital in Kozienice.

The contract will be executed within a consortium with Technet, which will provide the necessary infrastructure. The contract value exceeds PLN 5.6 million. It is planned to be completed by mid-2019.

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Asseco Poland is the largest Polish IT company listed on the Warsaw Stock Exchange (WSE). For 25 years it has been creating technologically advanced software for companies and institutions from key sectors of the economy. It is currently the largest IT company in Central Europe and the sixth largest software producer in Europe. It is a leader on the market of IT solutions for health care and a developer of proprietary IT solutions used by over 450 hospitals in Poland, units of the National Health Fund, Blood Donation and Blood Treatment Centres, health resorts, as well as over 14,000 clinics and surgeries. Asseco's software was successfully tested during the Connectathon IHE marathon in The Hague in 2018, which is an official confirmation of Asseco's effective interaction with other IT solutions and their compatibility with IHE integration profiles. The use of IHE profiles is recommended by the European Commission and the Centre for Health Information Systems (CSIOZ).

The conference was opened with a speech by Adam Góral, President of the Management Board of Asseco Poland, in which he emphasized the Asseco Group's strong position in the banking sector.

Today, the Asseco Group is strong in many countries with its products. This proves that a Polish company can meet the requirements of customers, despite the competition from richer, more developed economies. Our banking team is unique in terms of knowledge and experience. It is a result of what we have been building in recent years - a strong position in Europe, he said.

The panel discussion was preceded by a presentation by Michael Harding of Oliver Wyman, an international consulting firm, who spoke about what factors need to be taken into account in order to create a new bank and how its business models can be changed.

Technology triggers changes and makes suppliers create products that meet customer expectations. It is important to be able to anticipate the needs that customers may have in the future, said Michael Harding.

The first debate - "New channels. New products. Should a bank sell pizza?" - was attended by Piotr Czarnecki, President of the Management Board of Raiffeisen Bank Polska; Adam Marciniak, Vice-President of the Management Board of PKO Bank Polski; Zbigniew Pomianek, Vice-President of the Management Board of Asseco Poland; Feliks Szyszkowiak, Vice-President of the Management Board of Santander Bank Polska and Mariusz Wójcik, Member of the Management Board, AXA Życie TU, AXA TUiR.

, said Zbigniew Pomianek.

, said Adam Marciniak.

In turn, Tomasz Buczak, Head of Asseco Innovation Hub at Asseco Poland, spoke about how technology can help banks with keeping up with customers' expectations and coming up with right personalized offer in the right time.

According to Kantar TNS, 74% of customers trust banks, trust that their money is safe. 'A bank as fast as you' is one that can understand the customer's needs and offer the right products for the client, he added.

The second expert panel focused on the question "Will new business models solve the problem of margins and loyalty of bank customers and how can technology help in this?". The debate was attended by: Tomasz Dymowski, Head of Retail Banking Department, Raiffeisen Bank Polska; Tomasz Motyl, banking sector expert; Dariusz Paczewski, Director of Digital Innovations Office, Santander Bank Polska; Aleksandra Sroka-Krzyżak, Head of Strategy and Projects, PKO Bank Polski and Jarosław Bryl, Director of Business Intelligence Division, Asseco Poland.
The world finds artificial intelligence fascinating, so maybe it is enough to recognize the customer's needs and adjust the offer and almost automatically deliver it? Then margins will be good and costs will fall, said Jarosław Bryl.

, said Aleksandra Sroka-Krzyżak.

, said Tomasz Motyl.

"How will artificial intelligence affect our future?", Wojciech Sobieraj, visionary and experienced manager on the banking sector, tried to answer this question during his presentation.

Artificial intelligence is artificial. It is wise when it can learn. The more data, the more benefits we will have. The more people use Google Maps, for example, the more precise the data and information, he said.

At the end of the forum the participants could also learn more about the implementation of the trust services platform in Santander Bank Polska and the factoring services platform operating in Bank Pekao. These solutions were presented by Marek Kleczewski, Senior Innovation Designer, Santander Bank Polska and Piotr Karwiński, Director of Transaction Banking Department at Pekao.

We try to be the first choice bank for our clients, we want to be perceived as a local bank, but associated with modernity. We were looking for solutions in many areas that could be upgraded. One of them was the transfer of the processes using paper and the client's own signature into the electronic sphere, said Marek Kleczewski.

The factoring services platform is a solution that opens a bank to new customers. Thanks to the use of Asseco's systems we have created a unique solution on the market, said Piotr Karwiński.

We always emphasize that local awards are the most important for us. Despite the fact that Asseco is today a global company operating in 54 countries all over the world, it should be emphasized that its history began here, in Rzeszów, where our headquarters are located. We are proud to take an active part in the development of this region, said Paweł Florczak.

As part of the Golden Hundred, Asseco was also one of the largest companies in the Podkarpacie region as well as companies with the highest employment in the region.The Golden Hundred is a ranking organized by Polska Press, the publisher of the Codzienne Nowiny newspaper, in cooperation with the Małopolska Economic Institute and the Polish Economic Society. This year, the 12th edition of this plebiscite was held, as part of which special prizes were awarded on the occasion of the 100th anniversary of regaining independence by Poland.

This year's 23rd edition of the Book of Lists contains detailed data on almost 2,000 companies from 8 sectors of the economy, including finance, IT, telecommunication and manufacturing. A ceremonial gala, during which certificates were awarded to the leaders of individual rankings, took place on September 17, 2018 in Warsaw.

The success of a marketing and sales campaign is determined primarily by the detailed adjustment of an offer to the needs of customers. Therefore, companies should be up to date with the latest techniques to analyze the information their customers leave online. This is particularly important as consumers today are very often sceptical about advertising and if the message is not immediately adapted to their expectations, they look for products from other suppliers. ACI, based on current data supported by historical data, allows for effective planning of marketing communication, selection of appropriate contact channels and data analysis. Owing to this, the company can offer products which consumers are currently looking for or their behaviour indicates that such a need will arise in the near future. That translates into higher sales profits and improved management of customer relations.

Asseco's new solution is used in practically all sectors of the economy, i.e. wherever services and products are sold. Social media, activities on websites, or through mobile applications are a valuable source of information about customer behavior. They can be used successfully to plan marketing campaigns and to support sales processes. With ACI, we can see what customers are looking for, what they buy, when they buy and how they do it, and modern companies have to keep up with the ever-increasing expectations of consumers. With our solution, reaching that goal  is much easier and faster, said Jarosław Bryl, Director of Business Intelligence Division, Asseco Poland.Asseco Customer Intelligence allows companies to create profiled commercial offers based on their customers' purchase habits and needs, as well as to adjust the communication channels to client preferences, among others. It is worth mentioning that the solution is supported by machine training mechanisms based on analytical models. It has information about products and marketing content and is integrated with advertising providers' systems. All this makes it possible to quickly verify customer behaviour. As a result, the system allows for proper preparation of the offer, said Miłosz Posyłek, Director of the Analytical Systems Department, Asseco Poland.

ACI can be used by banks, insurance companies, as well as online shops. Thanks to its open architecture, it can be quickly integrated with the systems already operating in a given company. In the case of the banking sector, ACI can function with solutions supporting customer communication, such as Asseco Advisory Banking Platform, Asseco Customer Banking Platform, and Asseco Enterprise Banking Platform. It may also be integrated with the fraud detection system - Asseco Anti-Fraud.

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Asseco Poland is the largest Polish IT company listed on the Warsaw Stock Exchange (WSE) and the sixth-largest producer of software in Europe. It leads international Asseco Group, which operates in 54 countries and employs over 24,000 people. For over 25 years it has been developing technologically advanced software for companies from key sectors for the economy.Asseco Poland is a recognized provider of Business Intelligence solutions on the Polish market with over 20 years of experience in their development and implementation. Over 50% of banks in Poland and South-Eastern Europe use BI solutions implemented by Asseco. The company offers both finished products and those designed from scratch based on the requirements of specific customers.



1 Source – magazynit.pl

The project has been carried out on the basis of the guidelines of the Ministry of Health and the Centre for Health Care Information Systems. Thanks to the integration of Asseco Medical Management Solutions (AMMS) with the P1 platform, the patients of the institutions covered by the implementation have the opportunity to use their e-Prescriptions in selected pharmacies in Siedlce and the Siedlce District, as well as in Krynica-Zdrój and the Nowosądeckie District.

AMMS is fully ready to connect to the central prescription recording system within the P1 platform. Before we started to implement the solution in the selected facilities, it had successfully passed a number of scenarios in a test environment made available by the Centre for Health Care Information Systems, said Krzysztof Groyecki, Vice President of the Management Board of Asseco Poland.

Ultimately, after an e-Prescription is issued by a physician, a patient will receive an information print containing a barcode. If a patient opens an Individual Patient Account (IKP), he will receive a special PIN code, which in combination with the PESEL number will allow him to collect medicines in a pharmacy. Thanks to the use of a web application, the handling of e-Prescriptions can be performed efficiently and without unnecessary printouts. From January 1, 2020, in accordance with the assumptions of the Ministry of Health, e-Prescriptions will be issued in every medical office in Poland. Their introduction will allow, among other things, to eliminate the problem resulting from incorrect handwriting reading and will increase patient safety by limiting the possibility of dispensing a wrong medicine. It will also offer access to the history of issued prescriptions, which will improve coordination of the treatment process.

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Asseco Poland is the largest Polish IT company listed on the Warsaw Stock Exchange (WSE). For 25 years it has been creating technologically advanced software for companies and institutions from key sectors of the economy. It is currently the largest IT company in Central Europe and the sixth-largest software producer in Europe. It is a leader in the market of IT solutions for the healthcare sector and a producer of proprietary IT solutions used by over 450 hospitals in Poland, the units of the National Health Fund, Blood Donation and Haemotherapy Centres, health resorts, as well as over 14,000 clinics and physicians' surgeries. Asseco's software was successfully tested during the Connectathon IHE marathon in the Hague in 2018, which officially confirms the proper interaction of Asseco's systems with other IT solutions and their compatibility with IHE integration profiles. The use of IHE profiles is recommended by the European Commission and the Centre for Health Care Information Systems (CSIOZ).